Nobody should have to watch their
dream of owning a business land on a frozen lake!
A strategy game about running a business while dodging Black Swans
For the 40+ Million people interested in
starting your own business
and the 10 million brave business owners
who are 90 days away from learning the hard way.
What the feathers are Black Swans?
In business Black Swans represent all the
known-unknowns and unknown-unknowns
entrepreneurs navigate every day.
Learning to see and dodge black swans is one of the
secrets to succeeding as an entrepreneur.
About the creators
At the the heart of our home, games have always been one of our favorite ways to connect as a family and with our kids. So after spending 20+ years building multiple businesses and coaching small business owners in 40+ countries… instead of writing a business book, we made a strategy game about surviving black swan challenges. This was the spark that created Black Swan Game Co. and the inspiration we needed to focus on making table top games that spark joy and connection … in an increasingly disconnected and ever changing world.
Timothy, Rachel, and our feathery flock
Creators of Don’t Anger the Swan and Retina
Founders of Black Swan Game Co.
Rules for Swantrepreneures
In Don’t Anger the Swan each player is an Entrepreneur running a random business. Every turn is an adventure where players:
1. Identify what is working
2. Fix what is broken
3. Dodge Black Swans that test your business acumen with real world scenarios as you improve your business.
Scoring & Victory Points
The player that improves their business the most wins!
Most players will gain experience running multiple businesses as they discover how to bend the rules without breaking their business!
Just remember, not all calm waters are safe…
You can’t dodge what you don’t see coming.
Some thrive
others get eaten alive
- Mr. Snapper
If Monopoly inspires you to be a real estate investor
Don’t Anger The Swan
is the game that levels up your Entrepreneurial skills.
Everything you need to run a business
in one box filled to the tail feathers
with all the resources you and your Swantrepreneur friends
need to survive all kinds of real world inspired Black Swan challenges!
If you are the local curator of game night,
an ‘edge case assassin’, a true student of
ALL the rules whether written or implied;
Sign up as a PRE-LAUNCH VIP to get early access
to the game mechanics and exclusive deals!
How does the game end?
The adventure ending Swan Song card(s) are
shuffled into the deck of
Black Swans.
Every round the game doesn’t end,
the tension builds
What if my business doesn’t improve?
No worries. As a Swantrepreneur you will have
plenty of chances to thrive.
If you do learn a lesson the hard way, simply
collect a penalty point
or discard your Venture card
and pivot into running another business.
But be warned, if your Entrepreneur’s Health gets too low
Mr. Snapper will require you to
roll the dice.
Not all calm waters are safe

