Nobody should have to watch their

dream of owning a business land on a frozen lake!

A strategy game about running a business while dodging Black Swans

For the 40+ Million people interested in

starting your own business

and the 10 million brave business owners

who are 90 days away from learning the hard way.

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What the feathers are Black Swans?

In business Black Swans represent all the

known-unknowns and unknown-unknowns

entrepreneurs navigate every day. 

Learning to see and dodge black swans is one of the

secrets to succeeding as an entrepreneur.

About the creators

At the the heart of our home, games have always been one of our favorite ways to connect as a family and with our kids. So after spending 20+ years building multiple businesses and coaching small business owners in 40+ countries… instead of writing a business book, we made a strategy game about surviving black swan challenges. This was the spark that created Black Swan Game Co. and the inspiration we needed to focus on making table top games that spark joy and connection … in an increasingly disconnected and ever changing world.

Timothy, Rachel, and our feathery flock

Founders of Black Swan Game Co. 

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Rules for Swantrepreneures

In Don’t Anger the Swan each player is an Entrepreneur running a random business. Every turn is an adventure where players:

1. Identify what is working

2. Fix what is broken

3. Dodge Black Swans that test your business acumen with real world scenarios as you improve your business.

Scoring & Victory Points

The player that improves their business the most wins!

Most players will gain experience running multiple businesses as they discover how to bend the rules without breaking their business!

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Just remember, not all calm waters are safe…


You can’t dodge what you don’t see coming.

Some thrive

others get eaten alive

- Mr. Snapper

If Monopoly inspires you to be a real estate investor 

Don’t Anger The Swan

is the game that levels up your Entrepreneurial skills.

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Everything you need to run a business

in one box filled to the tail feathers

with all the resources you and your Swantrepreneur friends

need to survive all kinds of real world inspired Black Swan challenges!

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If you are the local curator of game night,

an ‘edge case assassin’, a true student of

ALL the rules whether written or implied;

Sign up as a PRE-LAUNCH VIP to get early access

to the game mechanics and exclusive deals!

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How does the game end?

The adventure ending Swan Song card(s) are

shuffled into the deck of

Black Swans.

Every round the game doesn’t end,

the tension builds 

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What if my business doesn’t improve?

No worries. As a Swantrepreneur you will have

plenty of chances to thrive.

If you do learn a lesson the hard way, simply

collect a penalty point

or discard your Venture card

and pivot into running another business.

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But be warned, if your Entrepreneur’s Health gets too low

Mr. Snapper will require you to

roll the dice.

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Not all calm waters are safe

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